Over a year ago at the SightCity trade show, we met with Bruno Smitt from Accessolutions (FR). He was quite interested in the Go-box, believing that even in a country where foreign language programs and films are typically dubbed, our magnifying and voice-over solution for tv-subtitles could find a niche audience.
From skeptical to shortlisted @ Silmo
We were initially skeptical, doubting the Go-box would be relevant in markets where content is already translated. But thanks to Accessolutions triggering us to reconsider, we changed our mindset. We decided to offer the Go-box+ in French and began introducing it to the French market this past October. At the Slimo exhibition, the Go-box+ was shortlisted as an innovative product for the visually challenged.
Go-box+ adapts to changing habits
Soon, the Go-box+ will also be available in Belgium, where consumers will be able to choose between Dutch or French language support. It's fascinating to see how market dynamics can shift perceptions about a product's viability in different regions. The evolution of viewing habits, especially with the rise of on-demand services and multilingual programming, indeed underscores the importance of adaptive solutions like the Go-box+.
The Go-box+ represents a significant opportunity to cater to a wide range of customers, including those with visual and hearing impairments. By recognizing the diverse needs of various market segments, we are not only expanding our potential user base but also improving the viewing experience for many.
Exploring new market opportunities
Our strategic focus on exploring new markets, such as the UK, US, Switzerland, and Canada, demonstrates a commitment to understanding the unique requirements of consumers across different cultural and linguistic backgrounds. As we introduce the Go-box+ in these new markets, it will be exciting to see how it is received and how it evolves to meet the changing demands.
Maintaining adaptability and staying attuned to market conditions is crucial, and our partnership with Accessolutions has been instrumental in facilitating this transition.
Are you curious to learn how our Go-box+ solution can address your regional needs? Feel free to reach out to us - we'd be delighted to explore the possibilities together. We look forward to discuss how this innovative product can meet the needs of your customers.
Contact our sales-team: sales@sensotec.com
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